Nielsen is a global research company providing the market standard in audience and consumer measurement. We have been a trusted leader in media measurement for over 90 years, and we currently study consumers in more than 100 countries!
The Nielsen Broadband Panel was developed to assess Australian consumers’ Internet services and determine the status of broadband service performance across Australia.
They say knowledge is power! In fact, you're likely to know more about your connection than anyone else. By using the internet as you do every day, we invite you to make a difference and earn redeemable rewards points! You do not need to change anything you do, we do not monitor how you use the internet such as what websites you visit. Instead, this is a set of automated tests designed to check performance, independent of how you use the internet. We will however ask, in the form of surveys, what your experience is like. This in turn will help improve and optimise internet performance across the network.
To ensure fair representation and accuracy in our data, we need to have equal coverage all over the country. If you fit our needs, we will send you a Whitebox, also known as the SamKnows Whitebox, at NO charge! The SamKnows Whitebox is a dedicated device for measuring your internet performance, which has been developed and built by the Technology Vendor, SamKnows. For more information about the SamKnows Whitebox please refer to the “What is the SamKnows Whitebox” section in this FAQ. All you need to do is plug it in and get tracking. To be eligible to sign up, all you need is:
Find out if you qualify for free enrollment here
24 cm (L) x 15 cm (W)* x 18 cm (H)* Depending on the device model, some of the SamKnows Whitebox would be in the width of 32 cm
No, the SamKnows Whitebox does not directly improve your internet.
The SamKnows Whitebox is…
The SamKnows Whitebox is NOT…
The SamKnows Whitebox is easy to install.
No, the SamKnows Whitebox should never interfere with your enjoyment of the internet! The SamKnows Whitebox only runs tests when you're not online, or are using the internet at such a low level that running the tests won't make an impact. We'll hold off until you've finished that box office movie!
To test your broadband performance, the SamKnows Whitebox uses some of your bandwidth while you’re not using the internet. It shouldn’t be using much of your data, but its data usage really depends on the test schedule your SamKnows Whitebox is running. If you’re concerned your SamKnows Whitebox is using too much data – particularly if you have data caps on your home broadband service – we will be happy to assist you
The SamKnows Whitebox tests a wide network and application-specific properties. These are:
This is to understand the key metrics of internet performance and is based on a series of standardised automated tests measuring those metrics and is independent of how you are using your internet service.
You can learn more about SamKnows tests at the following pages
We will not be able to collect or see:
The SamKnows Whiteboxes don’t collect any information on how you use the internet or what you are using it for. The Samknows Whitebox also does not collect any of your personal information, or information such as account passwords or banking information. We are not permitted to share specific details with our client (nbn) about members of the Panel. In addition, nbn will not seek to know the identities of Panel Members.
The SamKnows Whitebox is programmed to execute background performance tests including download and upload speeds; response times; and tests that mimicuser experience covering gaming latency, streaming video, website responsiveness and video conferencing. The SamKnows Whitebox checks that your internet connection isn’t too busy before running its tests, to make sure the tests fairly reflect the internet connection’s performance.
We combine the information that comes from our Panel Members with data and research tools from other sources. We use this information to perform research and to prepare reports and analyses.
The nbn® network will continually evolve to help meet the needs of Australians. In order to meet this aspiration we need to understand how the nbn network is performing, where there is a need for infrastructure upgrades, stability and performance issues; with the aim of the nbn network and their partners (such as Internet Service Providers) providing a better experience
There are many things that can impact performance of the network. This can be due to ongoing maintenance, unexpected outages, the way it was setup in your home, the technology infrastructure that supports a given area and whether that is enough capacity. Even the weather can have an impact on performance.
nbn uses the de-identified information provided by Nielsen to understand:
By way of example of how nbn might use the information as a result of your participation in having a SamKnows whitebox in your home, along with others in aggregate as part of this panel:
nbn won’t use any information to identify you as an individual or contact you to improve your internet performance but instead make holistic changes, such as changes in infrastructure and marketing campaigns to impact an aggregated group of customers that are experiencing similar issues.
Your contribution in both the monitoring box and participation in surveys is critical. Ultimately this helps create a better network across Australia, and with your help we can create a better, stronger and more stable network that will continue to evolve in accordance with the needs of Australians.
Your demographic information allows us to analyse and report trends amongst particular demographic groups. None of your personal information or individual usage information will be shared with third parties, but rather, your usage behaviour data is combined with that of thousands of other Panel Members like you to provide aggregated insights to our clients. We care about your privacy.
Joining the Nielsen Broadband Panel won't cost you a thing and we will never ask you for your credit card details. We thank you for your participation by offering rewards which can be redeemed for gift vouchers.
We're sorry to see you go! We do want you to participate in the Nielsen Broadband Panel and answering surveys, but your participation in our research is at your discretion. Should you ever decide to stop participating, you may contact our helpdesk via our website by clicking on Contact Us at the bottom of the page. If you have already received the Samknows Whitebox, you must return it to complete the opt-out process.
To thank you for being an active member of the Nielsen Broadband Panel, we offer you a points-based reward system. As long as you stay active, you will accumulate points which can be redeemed for gift vouchers from Coles, Woolworths, JB Hi-Fi, Myer, David Jones, Kmart, Caltex and many other stores (subject to availability). Just log into your Profile, go to Rewards to select the voucher you want to redeem. You will need to have at least 300 points before you start redeeming!
By joining the Nielsen Broadband Panel you have the chance to be rewarded for:
Method: Randomly computer generated
Frequency: Every month
Raffle date: Every month- Starting from 27th Aug 2020
Number of winner: 2 Panel Members
Amount: AUD 1000 for each Panel Member (i.e. 10000 points)
Redemption: 10000 points will be added in the account (nbn-nielsenpanel.com) for Panel Members. Panel Members can place a redemption request as per the availability of the vouchers
Winning Panel Members will be notified via the registered email address. First name and state will be displayed on the website and newsletter as well for the rest of the Panel Members
Your chances of winning the raffles are based on the total number of valid entries that we receive each month. You receive entries by simply being active on the Nielsen Broadband Panel and completing the survey! We have 2 winners each month, and both will get an AUD 1,000 e-voucher!
During the Panel's recruitment and registration process, you would have received multiple communication about the panel onboarding status. Nielsen periodically requests that you participate in research surveys and gather any additional information that you voluntarily provide. We will share your rewards and raffle winner status via your registered email address. These types of communications are essential to maintain panel operations however if you wish you can opt-out of the non-mandatory communications listed below. To opt-out of all the communications, you will need to opt-out of the complete panel and return the SamKnows Whitebox back to Nielsen.
|What kind of communication will I receive?||Can I opt out of this communication and still continue to be part of the panel?|
|Nielsen support team will reach out to via phone/SMS/Email for panel engagement||No|
|Onboarding status emails such as registration, T&C, etc.||No|
|SamKnows Whitebox delivery emails (Delivery status)||No|
|Incentive email (Points crediting, Raffle entry, etc.)||No|
|CX survey (short survey once every two months)||No|
|Bespoke survey (once every 4 months)||No|
|Inactivity emails (SamKnows Whitebox is disconnected for more than 3 days)||No|
|Newsletter (once every two months)||Yes|
|Promotional email (referral/announcement)||Yes|
To unsubscribe from all communications, you will need to opt out of the Nielsen Broadband Panel by contacting our helpdesk by clicking on Contact Us
To unsubscribe from any promotional emails or newsletters, you can select the opt-out/unsubscribe button within the emails you receive.
Our support team will be happy to assist you. You may contact our helpdesk via our website by clicking on Contact Us at the bottom of the page. Alternatively, you can call us at 1800-334-440.